The Marketing Option prepares students to succeed in an integrated business environment with a focus on meeting the needs of the customer. Students completing this option will understand strategic marketing planning, the marketing mix, market research fundamentals, customer relationship management, and the financial implications of marketing within firms. The integrated sequence of courses enables students to obtain a broad education in marketing decision-making.
Advertising campaigns created by students of Dr. AJ Otjen have received attention as the two-time award recipients of the prestigious Telly Awards in 2019 and again in 2020. In addition, the Montana Real ID campaign earned national awards for public service. "I'm delighted our Motor Vehicle Division has once again been honored for its outstanding public information campaign created in partnership with Montana State University Billings."
Attorney General Tim Fox
