MSU Billings Catalogs

2017-2018 Graduate Studies Course Descriptions

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MKT ― Marketing

McD 304, (406) 657-2296

 

MKT 515 Health Care Marketing

1 cr. Prerequisites: Admission to MHA program or consent of department.  Students will learn an overview of scope of marketing in health care, marketing definitions and organizational purpose, the fundamentals of health care marketing, the functions of health care marketing, and the assessment of marketing outcomes.

 

MKT 589 Professional Development

V1-3 cr.  Designated course number for professional development credit bearing courses offered by Extended Campus.  These credits do not count toward any degree at MSU Billings.

MKT 592 Seminar

V1-3 cr. Prerequisites: Graduate standing or consent of department.  Provides graduate students with an opportunity to investigate intensively topics pertinent to marketing.