MSU Billings Course Descriptions

BMKT - Business Marketing (City College)

»» Back to Course Descriptions Menu

BMKT 112 Applied Sales

3 cr.  (3 lec/wk)  (F)

Provides basic principles and techniques for selling, and practical application.  Includes selling as a profession, preparation for relationship selling, the selling process, and planning and managing a sales territory.

BMKT 225 Marketing

[formerly CTBU 270 Introduction to Sales & Marketing]

3 cr. (3 lec/wk)

Provides students with the fundamental principles and concepts of sales practices and procedures as well as an introduction into marketing terminology and strategies.  Topics covered include:  personal selling, product development, the marketing concept, consumer behavior, marketing research, pricing, channels of distribution, and promotion.