MSU Billings Course Descriptions
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BMKT 112 Applied Sales
3 cr. (3 lec/wk) (F)
Provides basic principles and techniques for selling, and practical application. Includes selling as a profession, preparation for relationship selling, the selling process, and planning and managing a sales territory.
BMKT 225 Marketing
[formerly CTBU 270 Introduction to Sales & Marketing]
3 cr. (3 lec/wk)
Provides students with the fundamental principles and concepts of sales practices and procedures as well as an introduction into marketing terminology and strategies. Topics covered include: personal selling, product development, the marketing concept, consumer behavior, marketing research, pricing, channels of distribution, and promotion.